Brian and I have been thinking very hard about what it is that we’re doing and who it benefits. We quickly agreed that the latter was more important, and that the former would work itself out.
While things always evolve over time, we have landed on the groups that we hope to positively impact…
1) the children – they have always been the focus, and we continue to strive to get better toys into the hands of children everywhere to make playtime most meaningful, and to seize and create developmental opportunities whenever possible.
2) the parents – both parents of our own kids, we like you are busy yet realize that we actually can forge the path for our children’s development. We aspire to make these topics and tactics accessible to all.
3) the toy makers – we aim to give a voice to and platform for artisan toy makers everywhere. They’ve been overshadowed for far too long.
4) the community – we are ecstatic to have recently discovered that we can carry out our journey while giving back to the community via fundraisers, toy drives, etc. We’re super excited to learn more about what we can do here, and the awareness that we can raise.
We’ll be sharing more details about some of our recent efforts shortly…